Brief

The store marks the brand’s first location in Sweden to fully embody a new retail concept at the intersection of sport and fashion – translating J.Lindeberg’s forward-thinking identity into a high-impact retail experience designed to stand out in one of Stockholm’s most fast-paced retail environments.

Architecture & Design

Color as Identity

A bold orange volume anchors the interior, housing key functions while setting a clear visual identity.  Color is used architecturally, framing thresholds, highlighting key zones, and injecting rhythm throughout the store without overwhelming the product.

Bold Geometry

The layout is defined by soft curves and sculptural volumes that bring movement into the space. Rounded display plinths and counters create a fluid circulation path, encouraging exploration while maintaining a clear visual hierarchy.

Material Language

Custom-designed furniture in steel and wood integrates architecture and display into a single system. Full-height glass, orange curtains, and mirrored and acrylic signage introduce transparency and layered depth, while refined locker-room references appear in the fitting rooms – subtle nods to performance environments, reinterpreted through a contemporary lens.

Ceiling and Light

Overhead, a geometric ceiling grid with integrated skylight elements delivers focused, even lighting, reinforcing the connection between precision, energy, and spatial clarity.

The Experience

At Mall of Scandinavia, J.Lindeberg doesn’t just claim space; it activates it – delivering a retail experience that’s bold, modern, and immersive. More than a traditional store, it’s an expression of the brand’s energy and confidence – a new chapter in the evolution of the J.Lindeberg brand, told through space, color, and movement.