GANNI Paris – Rue Vieille du Temple

A calm contrast to the buzz of the Marais, GANNI’s Rue Vieille du Temple boutique is all soft curves and sculptural ease. Split across two levels, the layout flows gently from entry to fitting room, using thresholds and changes in height to pace the experience. Built-ins echo the curves of the floor plan, creating display moments that feel part of the architecture rather than placed inside it. A mix of milky pastels and clean whites wraps the space in light—subtle, flattering, and quietly confident. Custom furniture keeps the material language cohesive without trying too hard. Everything is functional, but nothing is stiff. It’s soft power in retail form.