GANNI – Mercer Street, new york

GANNI’s first New York City store brings a powerful showcase to SoHo’s Mercer Street. The light-box metal façade makes a strong first impression—bold yet approachable. Inside, the tone shifts. The layout follows a more homey style, with colored powder-coated shelving and lacquered furniture adding personality to the concrete floor and neutral backdrop. It’s GANNI in NYC—joyfully offbeat, confident, and fashion-forward.