GANNI Melrose avenue: A West Coast Edition
GANNI’s sunny side is on full display at its Los Angeles outpost on Melrose Avenue. This flagship brings the Danish brand’s signature mix of cool, conscious fashion and pop-bright energy to the West Coast, with a space that feels open, relaxed, and full of personality. We designed it to reflect both GANNI’s Copenhagen roots and the laid-back, eclectic spirit of L.A.
Brief
Melrose Avenue is no ordinary retail location. For GANNI, it was an opportunity to land on one of L.A.’s most recognizable shopping streets with a bold presence. The goal was to create a store that felt playful but polished, and distinctly Californian while staying true to the brand. Showcase GANNI’s evolution in a space that invites interaction. Combine clean Scandinavian lines with bursts of color and unexpected textures. Make sustainability and materiality feel tangible, not just aesthetic.
Architecture & Design
The architecture celebrates contrasts: soft vs. bold, natural vs. industrial, Danish vs. Californian. We worked closely with GANNI to balance function with fun: Sculptural Zones – The layout guides visitors through curated spaces with custom fixtures and display islands. Material Contrast – Warm oak and terrazzo meet cool steel and resin finishes. Pops of Play – Pastel colors, checkerboard details, and retro silhouettes keep things light and inviting.
Built-In Fixtures – Designed to adapt with the collections and encourage fluid movement. Eco-Inspired Finishes – Sustainably sourced woods and recycled materials where possible. Color as Navigation – Zones marked with bold hues create a natural rhythm through the store.
The Experience
GANNI Melrose is made to feel like an extension of the community. It’s bright, expressive, and easy to explore—a feel-good space where fashion meets freedom. Every corner offers something new to discover, from its cheeky decor to its curated collections.
A West Coast flagship that doesn’t just showcase the brand—it lives it.