GANNI Madison avenue: A New Chapter in Retail Design
We’ve worked with GANNI for years, shaping spaces that bring their signature energy to life. With the Madison Avenue flagship, we were given something bigger—the opportunity to define the next evolution of GANNI’s retail identity.
This store marks a shift—playful yet subtle, bold yet refined. Every element reflects where the label is headed while staying true to its legacy and unmistakable personality.
Brief
For GANNI’s new flagship in New York, the goal was to create a space that feels like a natural progression—an evolution rather than a reinvention. The challenge was to design a store that:
Balances Scandinavian simplicity with bold architectural gestures.
Creates an intuitive journey through the space, guiding visitors from bags to Ready-to-Wear.
Uses material contrast and texture to define the brand’s next chapter.
By refining GANNI’s physical identity, the design stays true to its roots while pushing it forward.
Architecture & Design
GANNI Madison is a study in contrast, materiality, and flow. The space is shaped by raw textures and sculptural elements, creating an environment that feels both elevated and unmistakably GANNI.
A Bold Centerpiece – A striking volume at the heart of the store defines the layout, creating contrast between smooth and textured surfaces.
Raw Meets Refined – Sprayed concrete walls, clay floors, and soft textiles establish a monochrome yet tactile foundation.
Fluid Movement – The space unfolds seamlessly, guiding visitors naturally through distinct retail zones.
Light & Texture – A combination of metallic elements, soft carpets, and carefully placed lighting brings depth and warmth.
Innovation & Technique
Sustainable Materiality – The use of recycled materials reinforces our shared commitment to conscious retail design.
Architectural Contrast – The juxtaposition of monolithic forms and delicate details creates a space that feels structured yet inviting.
A Cohesive Retail Journey – The store’s design eliminates barriers, offering a fluid and intuitive exploration of the brand.
This flagship isn’t just about aesthetics—it’s about translating GANNI’s brand ethos into a spatial experience.
The Experience
Walking into GANNI Madison feels like stepping into the brand’s future. A space that is calm yet energetic, structured yet effortless, where every element contributes to a sense of cohesion and discovery.
This flagship isn’t just a reflection of where GANNI has been—it’s a statement about where it’s going. And we’re proud to have helped shape that vision.