Ganni Hamburg

A bolt of blue on a soft pastel canvas. For GANNI’s Hamburg flagship, we leaned into contrast—color, material, rhythm—to design a space that feels playful but purposeful. At the entrance: a dark blue tiled wall that stops you in your tracks. Glossy, sculptural, and custom-built, it anchors the store like a full-volume intro. From there, floating walls shape the space into three rooms that unfold like chapters: a welcoming front, a spacious core, and minimal, considered fitting rooms tucked at the back. The palette does the rest. Pale floors and walls keep things airy, letting the saturated blue—and the clothes—command attention. Integrated shelving and display elements keep the layout sharp, functional, and just a little bit cheeky.