GANNI Berlin

Berlin doesn’t do neutral—and neither does this store. For GANNI’s first German location, we set their vibrant identity against the gritty 1980s façade of a Mitte building just steps from Alexanderplatz. Inside, it’s all personality: color, texture, contrast. The layout channels the feeling of stepping into a friend’s closet—if that friend had perfect taste and a soft spot for eclectic charm. Homey, but sharp. Playful, but considered.