GANNI’s first store in the Netherlands opens in the heart of Amsterdam.

We kept the existing herringbone parquet and worked around it—introducing pastel tones, freestanding racks, and a sculptural Smile Plastics counter that anchors the space without overwhelming it. Matte finishes and soft ambient lighting keep the palette calm, while sculptural pendants and playful forms add just enough edge. The result is light but grounded, eclectic but intentional. A space that feels lived-in from day one—like it’s always been part of the neighborhood.