ECCO New York: a white open space for the label’s next chapter
For ECCO’s first flagship store in New York City, we set out to create something timeless yet contemporary—an environment that reflects the brand’s 60-year heritage while introducing a clean, modern identity fit for downtown Manhattan. Located on the ground floor of Jean Nouvel’s iconic Soho building, the space is light, open, and unmistakably ECCO: Danish design, elevated for the global stage.
Brief
Celebrating ECCO’s 60th anniversary, this flagship store was an opportunity to launch a renewed retail identity—one that merges the company’s heritage in craftsmanship with a sleek, minimalist visual language.
A light-filled, modern retail space that embodies Scandinavian simplicity and global ambition.
A clear architectural language—“a white open space”—that invites exploration without excess.
A design that weaves in ECCO’s industrial DNA and artisanal legacy, from materials to layout.
Architecture & Design
Set within the raw concrete and steel shell of the iconic Jean Nouvel building, the space acts as a blank canvas for ECCO’s collections—subtle, thoughtful, and quietly bold.
Clean Geometry – Open sightlines and floor-to-ceiling windows maximize light and transparency.
Materiality with Purpose – Stained oak, brushed aluminum, and gres tiles echo Danish craft and industrial modernity.
Anchored by Icons – The large-scale 3D ECCO logo in the storefront window sets the tone: bold, simple, precise.
Storytelling Details – Oversized leather pillows nod to the brand’s tanneries; Jutland-inspired tiles ground the space in its origins.
A Central Island of Podiums – A cluster of displays in varied materials and heights provides a curated, tactile shopping moment.
The Experience
This isn’t just ECCO’s first step in New York—it’s a space that reintroduces the brand’s ethos to a new generation. Every element is crafted to balance heritage and innovation, minimalism and richness, global ambition and Scandinavian roots.
The result is a space that opens a new chapter for ECCO. A flagship grounded in craft, lifted by light, and ready to walk boldly into the future.