Alexander Wang – Shenzhen, The MixC
Ongoing collaborations open up a different kind of space—not just to deliver, but to explore. With each new Alexander Wang location, we’ve pushed the boundaries a little further. In Shenzhen, we pulled them somewhere else entirely. Located in The MixC mall, this store departs from pure steel minimalism and moves toward something more digital-forward—futuristic, color-charged, and bold without losing its edge. It’s a spatial shift, but still recognizably Wang.
Rigid geometry and mirrored symmetry keep the architecture grounded, while soft gradients, corrugated metal textures, and hard-edge sculptural moments bring a sense of energy. The mood is screen-inflected—steeped in youth media, urban spectacle, and East-meets-West cultural tension. The space doesn’t tone things down—it sharpens them. A high-gloss experiment in architectural clarity, digital culture, and branded intensity. And a reminder that the more trust a client gives you, the more you can do.