“STYLE WITH PURPOSE”: INSPIRED BY ONE OF THE FASHION LABEL’S CORE VALUES, THE DESIGN OF THIS NEW TIGER OF SWEDEN STORE IS INFORMED BY FUNCTION, COMBINING A RATIONALISTIC APPROACH WITH DECORATIVE SOLUTIONS THAT CREATE A CALM, WARM ENVIRONMENT. IN TRUE SCANDINAVIAN STYLE, THE FOCUS IS PLACED ON THE MATERIALS AND CRAFTSMANSHIP THAT ARE A HALLMARK OF THE PRODUCTS ON DISPLAY, AND REFLECTED IN THE STORE’S CUSTOM FURNISHINGS. TAILORED TO THE SPACE, THE SIGNATURE WOODEN CABINET DIVIDES THE STORE INTO TWO AREAS WITH A VERY DIFFERENT FEEL, CREATING A “ROOM-IN-ROOM” EFFECT IN WHICH THE OPEN, WELCOMING ENTRANCE AREA GIVES WAY TO A MORE SECLUDED, PRIVATE FITTING AREA BEYOND.
