LUXURY SPORTSWEAR BRAND SATISFY TURNED TO STAMULI TO DESIGN ITS NEW RETAIL AREA IN THE VISIONARY SKP-S MALL IN BEIJING, WHERE IT OCCUPIES A SPACE IN THE MALL’S FUTURISTIC, LED-CLAD TUNNEL. MAXIMIZING THE POD-LIKE SPACE THROUGH AN ELLIPTICAL STORE LAYOUT, OUR DESIGN BLENDS ORGANIC SHAPES AND MATERIALS WITH SLEEK INDUSTRIAL ELEMENTS TO CREATE A DYNAMIC, INTERACTIVE ENVIRONMENT THAT CAPTIVATES VISITORS WHILE CONVEYING THE BRAND’S ACTIVE NATURE. AN ENCOMPASSING DISPLAY OF VERTICAL WOODEN SLATS REVEALS A CLEAN, BRUSHED STEEL BACKDROP: THE RESULT IS A SHOOTING PERSPECTIVE THAT STIMULATES VISUAL AND SPATIAL PERCEPTION, CREATING A SPACE THAT FEELS DYNAMIC DESPITE ITS SMALL SURFACE – A UNIQUE,
HIGH-END ENVIRONMENT THAT PERFECTLY ENCAPSULATES SATISFY’S BRAND ETHOS.
