POLISHED MARBLE, DARK CLADDING AND BRONZE FRAMED CASES CREATE A LUXURIOUS ENVIRONMENT WITHIN THE FIRST MONCLER ESTABLISHMENT OPENED IN SWEDEN, IN DECEMBER 2017. LOCATED IN STOCKHOLM’S BIRGER JARLSGATAN, THE STORE IS HOUSED IN ONE OF THE STREET’S LANDMARK BUILDINGS, WHOSE EXTERNAL FEATURES HAVE BEEN KEPT INTACT: THE DESIGN FOR THE FACADE SUCCEEDS IN EXPRESSING THE LABEL’S STRONG BRAND IDENTITY WHILE RESPECTING THE SITE’S HERITAGE.