GANNI NEW YORK – MERCER STREET

Design Development and Project Management

Client: GANNI

Location: 40 Mercer Street, Soho – NEW YORK

Data: 180 sqm

Opening: October 2019

This Ganni boutique is located in one of the few modern building in Soho, signed by Jean Nouvelle.  We have designed this store as a powerful showcase in one of the highest foot-fall area in the city. Facade is big and luminous, with digital screens and light-boxes. On the other hand, interior recalls Scandinavian home, as that customer have broadly appreciated in previously built Ganni boutique in Europe. This winning combination of homey interiors and funky facade, gives this store a unique character among other brands premises in the area.