CLIENT: GANNI LOCATION: 40 MERCER STREET, SOHO – NEW YORK DATA: 180 SQM OPENING: OCTOBER 2019
DESCRIPTION
THE NEW GANNI BOUTIQUE IN NYC’S SOHO IS HARD TO MISS. DESIGNED AS A POWERFUL SHOWCASE IN ONE OF THE CITY’S MOST FREQUENTED AREAS, THE STORE’S AMPLE FACADE FEATURES LIGHT-BOXES AND SCREENS THAT REVERBERATE A WARM GLOW ONTO THE SIDEWALK, DRAWING IN PASSERS-BY. BY CONTRAST, THE INTERIOR IS DESIGNED TO RECREATE THE FEELING OF A TRADITIONAL SCANDINAVIAN HOME, REPLICATING THE SUCCESSFUL, HOMEY-MEETS-FUNKY FORMAT THAT HAS PROVEN A WINNING COMBINATION ACROSS EUROPEAN FLAGSHIPS.
