OUR ONGOING COLLABORATION WITH GANNI REACHES A NEW MILESTONE ON MADISON AVENUE, IN DOWNTOWN NEW YORK CITY. TASKED WITH TRANSLATING THE BRAND’S EVOLVING IDENTITY, WE’VE DESIGNED AN ENVIRONMENT THAT GOES BEYOND TRADITIONAL RETAIL – A SPATIAL INTERPRETATION OF GANNI’S CONTEMPORARY VISION.
AT THE HEART OF THE DESIGN, A BRASS-CLAD VOLUME STANDS AS THE ARCHITECTURAL CENTERPIECE, CONTRASTING THE RAW CONCRETE WALLS AND CLAY FLOORS. THE STORE’S CALM ATMOSPHERE EMERGES FROM AN INTUITIVE FLOW – EACH ZONE TRANSITIONING SEAMLESSLY, INVITING EXPLORATION WITHOUT OVERWHELMING. FROM ENTRANCE TO FITTING ROOMS, A QUIET SOPHISTICATION CAPTURES GANNI’S EVOLUTION – FROM PLAYFUL ENERGY TO A MORE REFINED NARRATIVE THAT SPEAKS DIRECTLY TO A NEW GENERATION’S AESTHETIC SENSIBILITIES.
