“SOFT INDUSTRIAL” IS THE STYLE-KEY TO THE SECOND GANNI STORE OPENED IN LONDON, NEAR THE POPULAR COVENT GARDEN. HERE, RUBBER FLOORS, EXPOSED CEILING SYSTEMS AND PIPING EXPAND ON THE CONCEPT OF THE DANISH LABEL’S FIRST LONDON-BASED STORE, IN SOHO, JUXTAPOSING THE BRAND’S STATEMENT PALLET OF DELICATE PASTELS WITH GRANITE COUNTERTOPS, MINIMALISTIC FURNISHINGS WITH AN ECLECTIC DECOR, AND ARTSY MOOD WITH A FUNCTIONAL LAYOUT.
