COLORS AND ARCHITECTURAL ELEMENTS SHAPE THE SPACE OF THE NEW GANNI FLAGSHIP STORE IN HAMBURG, GERMANY, COMBINING QUINTESSENTIAL FEATURES THAT CHARACTERIZE THE DANISH LABEL’S AESTHETIC WITH DISTINCTIVE ELEMENTS THAT MAKE THE STORE UNIQUE, LIKE THE STRIKING, CUSTOM DARK BLUE WALL THAT ACTS AS A FOCAL POINT AT THE ENTRANCE, CONTRASTING WITH THE SOFT, PASTEL COLORS OF THE FLOORS AND WALLS. FLOATING WALLS RECUR THROUGHOUT THE SPACE AS A USEFUL PARTITIONING DEVICE THAT INFORMS EACH AREA’S FUNCTION AND CREATES THE ILLUSION OF THREE DISTINCT ROOMS: AN INVITING ENTRANCE, A SPACIOUS MIDDLE SECTION, AND MINIMAL, NEAT CHANGING ROOMS. THE BLUE TILE WALL AND SHELVING SYSTEM STAND OUT IN CONTRAST TO THE SOFTER SURROUNDING ENVIRONMENT, CREATING A STRIKING VISUAL IMPACT.
