OUR CONCEPT FOR DANISH FASHION BRAND GANNI’S VERY FIRST STORE IN GERMANY – LOCATED IN BERLIN’S UBER-CENTRAL MITTE DISTRICT, JUST A FEW MINUTES FROM ALEXANDERPLATZ – DOUBLES DOWN ON THE CITY’S STRIKING CONTRASTS BY JUXTAPOSING THE LABEL’S ICONICALLY VIBRANT IDENTITY WITH THE 1890’S ERA FACADE OF THE BUILDING THAT HOSTS IT. A WINDOW INTO THE COLORFUL GANNI WORLD, THE BOUTIQUE’S DOORS OPEN ONTO A PLAYFUL AND ECLECTIC ENVIRONMENT WHOSE HOMEY, WELCOMING SETUP INVITES CUSTOMERS TO DISCOVER THE BRAND’S COLLECTION MUCH LIKE THEY WOULD PERUSE A (PARTICULARLY FASHION-FORWARD) FRIEND’S CLOSET.
