THOUGH ITS SCANDI-MEETS-POP CULTURE AESTHETIC STANDS IN STARK CONTRAST WITH THE SURROUNDING SOUTHERN ENVIRONMENT, DANISH BRAND GANNI’S SECOND TEXAS STORE FEELS RIGHT AT HOME IN DOWNTOWN AUSTIN, WHERE IT STANDS ON SOUTH CONGRESS AVENUE IN WHAT WAS ONCE A COWBOY BOOTS STORE. FURTHERING THE BRAND’S AUTHENTIC AND PLAYFUL ESSENCE, OUR DESIGN FOR THE BOUTIQUE INCORPORATES THE LOCATION’S FEATURES – SUCH AS THE ORIGINAL ARTWORK ON THE MASONRY WALL – AND UPDATES THEM WITH RECYCLED PLASTIC COUNTERS AND SHELVING UNITS, IN A SPIRITED MIX THAT REFLECTS THE UNAPOLOGETICALLY ECLECTIC NATURE.
