FOUNDED 60 YEARS AGO, HERITAGE SHOE AND LEATHER BRAND ECCO CHOSE STAMULI TO DESIGN ITS MAIDEN FLAGSHIP IN NEW YORK CITY, MARKING THE BRAND’S FIRST FORAY ONTO THE BIG APPLE’S SHOPPING SCENE. LOCATED ON THE GROUND FLOOR OF THE ICONIC JEAN NOUVEL BUILDING IN SOHO – WHERE THE LIT 3D LOGO CALLS OUT TO THE NEXT WAVE OF ECCO FANS FROM THE CORNER OF BROADWAY AND GRAND – THE LOFT-LIKE SPACE FEATURES A FRESH TAKE ON THE LABEL’S AESTHETIC, WITH BRUSHED STAINLESS STEEL, STAINED WOOD AND GRES TILES COMBINING TO CREATE A BRIGHT, AIRY PALLETTE, COMPLETED WITH FURNISHING PRODUCED BY MODUS INTERNATIONAL. FROM THE TIERED ALUMINUM SHELVES SHOWCASING THE BRAND’S PRODUCTS – A SYMBOL OF ECCO’S INDUSTRIAL NATURE – TO THE BED OF TILES RESEMBLING JUTLAND BRICKS – A NOD TO THE COMPANY’S DANISH ROOTS – OUR DESIGN CELEBRATES THIS FAMILY-RUN, GLOBALLY RECOGNIZED BRAND’S LONG-STANDING HERITAGE, AS IT TAKES ITS NEXT STEP INTO THE FUTURE.
