CONTINUING OUR COLLABORATION WITH FASHION LABEL ALEXANDER WANG, THE NEWEST ADDITION TO ITS FLEET OF RETAIL STORES – LOCATED IN WUHAN, CHINA – FEATURES THE SAME UNMISTAKABLE STEEL-CLAD SURFACES, PLAY ON MATERIALS AND TEXTURES, AND ULTRA-POLISHED LOOK DESIGNED TO ENHANCE THE BRAND’S MINIMALISTIC WHILE IN-YOUR-FACE AESTHETIC. A CONCEPT THAT TAKES THE CUSTOMER’S EXPERIENCE INTO ACCOUNT, CREATING AN OPEN, ELEGANT SPACE THAT KEEPS VISITORS ENGAGED THROUGH CAREFULLY CURATED DETAILS THAT BREAK THE MONOCHROMATIC FACADE: SPARKLING PILLARS, MIRRORED CEILINGS, AND A FLASH OF BRIGHT RED CARPET ON THE CHANGING ROOM FLOOR.
