Store of approx. 220 sqm on Madison Avenue, opened in November 2016. This boutique represents the most important flagship for the Swedish brand. The interiors have been designed following the typical minimalist concept of metal panels and see through floating walls, but the colors and finishes are all new. Asphalt floor, aluminum golden painted walls and a distinctive luminous ceiling design by Benoit Lalloz. Loose furniture and counters are created and supplied by Max Lamb, that has also cooperated with Kashtall (Swedish premium carpet supplier and manufacturer) in the creation of outstanding rugs.