REVISITING THE CLASSIC ELEGANCE OF A ROMAN PORTICO THROUGH A 21ST CENTURY APPROACH, THE CONCEPT FOR THIS 2017 ACNE STUDIOS STORE IN MILAN’S DESIGN-CENTRIC BRERA DISTRICT EMBODIES THE CITY’S ABILITY TO COMBINE THE OLD WITH THE NEW, THE HISTORICAL WITH THE INNOVATIVE, CHURNING OUT ONE-OF-A-KIND CHIMERAS THAT ARE BOTH TIMELESS AND CUTTING-EDGE. THE RESULT IS A BEAUTIFUL SPACE THAT FITS SEAMLESSLY INTO THE SQUARE’S PERIMETER, WITH 14 SHOW WINDOWS – ILLUMINATED BY THE INTERIOR’S CUSTOM-MADE LIGHTING BY BENOIT LALLOZ – THAT OPEN ONTO PIAZZA DEL CARMINE. INSIDE, THE SWEDISH LABEL’S MINIMALISTIC AESTHETIC MEETS LOCAL MATERIALS AND HISTORIC DETAILS, SUCH AS THE BUILDING’S ORIGINAL PINK GRANITE CLADDING, WHICH HAS BEEN RECREATED THROUGHOUT THE STORE’S INTERIOR. ART, BEAUTY, TRADITION AND INNOVATION ARE THE INGREDIENTS THAT COMBINE HERE, TO WHICH THE MASSIVE GRANITE COUNTER AND SEATING CREATED BY BRITISH ARTIST MAX LAMB PROVIDE AN ALTAR.
